A key differentiator in any organization, is how engaged the employee population is - how employees view their organizational brand, whether they speak with passion about the business agenda and vision, if they would recommend the company to others.

People bring your brand to life; appoint the right people to your company and you will have people queuing to join your organization; with inappropriate alignment; you could struggle to retain and/or attract the quality individuals you need to drive business performance improvements.
 
At its essence, the Employer Brand tells the company story to both your employee and prospective employees. In part it is written down, more powerfully it is experienced, it is visual and changeable encompassing areas such as:

• articulation of the compelling story
• retention & development strategies
• induction and ambassadorship
• employee relations energy and passion
• self-selection exit strategies.

Tied up with the ethereal impact of these corporate ingredients is the psychological employment contract, the essence of why an individual joins and stays; where expectation meets experience. In winning the "war for talent", your operational behaviour needs to be mature, distinctive and honest embracing your organizational values and aspirations.
 
Over the past decade, many individuals have stayed with their organization rather than face the unknown and uncertain external market. Lacking holistic engagement with the corporate environment they work in, morale can be reduced and as a result, productivity can suffer.
 
Courageously relevant, PAI has a track record of success in assisting organizations to fully engage, re-energise and/or realign their employee experience. This call to action may be activated by the need to reposition a wider cultural agenda; perhaps as part of a merger, acquisition or restructuring process.